July 7, 2011

The life cycle of a rapper these days goes as follows: Mixtape; mixtape; album; goodbye forever. And then it’s on to the next one: a little prettier, a little younger, a little more “relevant.” Start a Tumblr, promote through Twitter, crank up the hype machine, put out an album that no one will buy. (No wonder release dates are announced like death sentences.)

It all takes about six months, start to finish. Remember Odd Future? That was a moment—cherish it. Kreayshawn went from zero-to-million dollars in a week, and now she’s being eulogized. Where’s the next Odd Future? Where’s the next [enter name here]? We’re living in a time where rap fans are even more crumb-hungry than A&R’s ever were, looking for the second coming of the sixth-biggest thing. Sooner or later, stages will be filled with people culled from the crowd—they’ll all go home with label offers and be dropped the next morning.

Jeff, being particularly scathing (via thephilter)

Jeff, being unfortunately realistic.

(via madeupmemories)

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    Realest ish he ever wrote *2Pac voice*
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  9. andrethagiant reblogged this from kingmost and added:
    I think the brilliance of the mixtape doesn’t always follow with the same brilliance being shown in the album. Ur...
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  14. kenyatta reblogged this from madeupmemories and added:
    insightful. The ways of the underground rapper have been reverse engineered and commoditized. The “wow, she did a...
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